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Give the gift of confidence, resourcefulness and positivity to pupils in a UK primary school of your choice. "Eva's attitude has changed since reading the Clever Tykes books. She has started putting a lot more effort into everything. Challenges no longer end in tears, Eva...

16 May, 2019

There are approximately 95,000 elementary schools in the USA. We're looking to raise just over $1 million to gift Clever Tykes storybooks and resources to every one of them. It was introductions from our awesome network of readers and supporters that helped secure the equivalent sponsorship in...

13 April, 2019

Findings from the Creating Useful People podcast. The Clever Tykes podcast, Creating Useful People, interviews super successful business people and creatives about the childhood influences that shaped their lives and careers. Having interviewed ten people so far, we’ve started to identify trends between them; trends that...

09 October, 2018
We all want the best for our children and the next generation. Certain traits and characteristics are universally recognised as being important for children to grow up into resourceful, innovative and, ultimately, successful adults. Collectively, these traits are what I would describe as being enterprising and there is an increased awareness of enterprise amongst parents and schools as we move further into the 21st century.

13 May, 2018

The Clever Tykes series is now available "fulfilled by Amazon". This means you're able to order the books from the Amazon store and receive them in double quick time! You can even get free postage and packaging if you have an Amazon Prime account. You can find the series...

12 February, 2018

Overall, 2017 has been a fantastic year for Clever Tykes, with the storybooks being gifted to all UK primary schools in January, then schools all around the world incorporating the books and resources into their teaching. We plan to expand our reach further in 2018...

24 December, 2017

On 16th November 2017 it was announced that Clever Tykes had won Entrepreneurs' Champion of the Year at the Great British Entrepreneur Awards 2017. This is a huge award for us because it recognises the power of role models in creating more entrepreneurs, even if those role models...

02 December, 2017

We've had such great feedback from primary schools on our digital enterprise portal with storybooks, teaching resources and lesson plans for KS2 PSHE and citizenship, we thought we'd celebrate by creating some desktop backgrounds that teachers, students and parents can use! Choose your favourite, click on...

27 March, 2017

World Book Day isn’t just about celebrating your favourite book, it’s about celebrating authors, specific characters, and most importantly, reading! Every year schools from over 100 countries across the globe celebrate literature in one of the most fun and dynamic ways possible – they dress up...

20 February, 2017

We’ve got some exciting news from Clever Tykes HQ! Co-founders Ben and Jodie Cook have made this year’s Forbes 30 Under 30 list of social entrepreneurs in Europe. From thousands of nominations, just 30 of the continent’s most influential entrepreneurs were chosen for the prestigious...

18 January, 2017

"The course of true love never did run smooth", and the same can be said for children's storybooks! Since dreaming up the idea of Clever Tykes over four years ago, we have worked with some amazing people who have made introductions, supported our plans and...

15 December, 2016

We are very pleased to announce that from January 2017 the Clever Tykes book and resources will be delivered and accessed free of charge to every single primary school in the UK. Over 23,000 primary schools will receive a hard copy of the series and have...

05 November, 2016

This month, Clever Tykes founders Ben and Jodie Cook were featured in Style Birmingham magazine discussing their journey with the project. Style Birmingham is one of the city's most prominent magazines keeping locals up to speed with news, reviews and comment on all things trending...

03 November, 2015
Parents are on the hunt for great ways of teaching children valuable life lessons. We made sure the Clever Tykes books were brimming with some of the most important life lessons a child can learn. We've put together a definitive list of the life lessons taught in the Clever Tykes books.  
17 September, 2015
Monday 9th of March 2015 will go down in enterprise education history as the day CBBC were forced to take down a children's quiz portraying entrepreneurs as cheating, sneaky and, above all, immoral people. Entitled "Are you an Entrepreneur?" the quiz naturally attracted the attention of Clever Tykes co-founder Ben Cook during his weekly quiz revision (searching for the Newsround 'quiz of the week!'). Clever Tykes posted the quiz to Facebook on Friday 6th of March and you can see our original post here. After the post was seen by a number of enterprise educators, it wasn't long before a Twitter storm ensued with a number of prominent business figures wading into the bog of war on Monday 9th. Within 24 hours, the CBBC entrepreneur quiz had been taken down and a statement was issued by the BBC. But why such the backlash and what did the BBC have to say for themselves? Co-founder Ben Cook explains...
10 March, 2015
As educators we're passionate about inspiring and empowering our students. In fact, helping children understand more about our world is an incredibly rewarding career. But often, the most rewarding elements are not around the transfer of facts and methods of how things are done; they are in bringing the best out of students; in helping them overcome challenges and have a positive outlook on life. There is an array of people skills, characteristics and traits that will help children develop into happy, successful adults. These traits not only aid academic achievement but are, arguably, even more important.
23 February, 2015
Proactive teachers are always on the hunt for the best resources to share with their pupils. With a lot of hype surrounding enterprise education but with few tried and tested resources available, it can be a difficult task to find the best. Naturally, we think Clever Tykes produces the best enterprise resources for primary schools! But what is it that makes them good? If you already have the Clever Tykes books and resources or if you're looking for more ways of inspiring and empowering students, what should you be looking out for in other enterprise resources?
17 February, 2015

There has been intermittent coverage surrounding the lack of children with disabilities in fiction and media, generally. At Clever Tykes, we are passionate that every child, regardless of their background, grows up believing they are capable of anything and achieving their goals. For release Code-it Cody shows...

01 December, 2014
Clever Tykes fought its way through a crowd of 1000 other entrants to make it to the Pitch final 2014 where only 20 fully trading companies remained. The Pitch 2014 involved a bootcamp phase for the first time and Ben had pitched against 49 other business in the London heat to make it to the grand final. The final posed a fresh challenge after only having to complete 90 second pitches at the bootcamps, contestants had 3 minutes to deliver their pitches along with the optional use of props and slides. The panel of four judges also had the opportunity to ask questions to each of them. The Pitch 2014 The final of the Pitch 2014 was held at the event's birthplace in Bristol where contestants had travelled the length and breadth of the UK including businesses from Edinburgh, Newquay, Manchester, Birmingham, London and Bristol itself.
24 October, 2014
Clever Tykes is incredibly passionate about enterprise education and has carried out extensive research to determine exactly what enterprise in primary schools looks like in today's society. Why is it that, even though enterprise is not statutory at the primary level, some schools regard it as an incredibly important part of their curriculum? Given that there is no requirement of primary school to adopt enterprise, it's understandable that the quality and quantity of primary enterprise education varies massively from school to school and between local education authorities. The common theme in schools with a good standard of enterprise education is a proactive and forward-thinking headteacher. Headteachers have the power to adopt and implement enterprise if they are passionate about developing certain skills and attitudes in their pupils - the old adage, where there' a will; there's a way rings true.
18 October, 2014

  • I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence to pursue their own creative business ideas.

    James Caan, CBE - entrepreneur and former Dragon

  • The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!

    Lorraine Allman, Author and Founder of Enterprising Child

  • I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.

    Naomi Richards, The Kids Coach, parent and life coach for children