The people who buy our books are parents, guardians, educators and relatives of 6-9-year-old children, who want to set them up for a happy and successful future.

They want to empower them to choose their own journey rather than dictate or coerce. They want to help them become resourceful, creative, resilient and positive. To see obstacles as challenges to be overcome. To feel confident in their beliefs and actions. To act from a position of strength, kindness and ambition. To see the potential of what they could achieve and be excited about making it happen. To look forward to every day and make a difference with their time on earth.

The people who buy our books for their kids understand the power of role models for sparking new ideas and big thinking. They know that someone’s future is only limited by their imagination.

So let’s see what’s possible. It starts with a book…



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Who are the Clever Tykes books for?

The Clever Tykes storybooks and accompanying resources are suitable for children ages 6-9. They inspire positivity, innovation, independence, resilience and resourcefulness and are read all over the world, at home and in school.

The stories follow four different protagonists as they each realise that there is something they are especially good at or passionate about, and they set about making this into their own venture.

The books read at an 8 year old’s level, but the concepts can be readily understood by children as young as 4 having the stories read to them.

It was through our experiences and research that we realised we could inspire children through storybooks and story-bound role models, so we set about creating them.


Visit the store and contact us with any queries. Our press features are here and this is what grown ups say about the books.


The Clever Tykes story

After founding a social media company, find out how a meeting with 12 young entrepreneurs led to us analysing the way entrepreneurs are made and creating a solution to completely revolutionise the way we inspire entrepreneurship. Read the Clever Tykes story here.