The Pitch 2014

Clever Tykes fought its way through a crowd of 1000 other entrants to make it to the Pitch final 2014 where only 20 fully trading companies remained. The Pitch 2014 involved a bootcamp phase for the first time and Ben had pitched against 49 other business in the London heat to make it to the grand final. The final posed a fresh challenge after only having to complete 90 second pitches at the bootcamps, contestants had 3 minutes to deliver their pitches along with the optional use of props and slides. The panel of four judges also had the opportunity to ask questions to each of them.

The Pitch 2014

The final of the Pitch 2014 was held at the event’s birthplace in Bristol where contestants had travelled the length and breadth of the UK including businesses from Edinburgh, Newquay, Manchester, Birmingham, London and Bristol itself.

The Pitch 2014: top pitches

Ben’s favourite pitches were delivered by Dean Jacobs of Wibbu English and Deepak Tailor of

Wibbu is an innovative language app addressing the specific mistakes Spanish speakers make when learning English. Dean delivered a relaxed and confident pitch whilst conveying his enthusiasm and vision for the app and the business. Dean explained the freemium business model in answer to a judges question, as well as other growth areas including an education as Wibbu conducts an exciting pilot with schools in Madrid.

Latest Free Stuff kind of does what it says on the tin by finding all the latest give aways on the internet and putting them in one place. Deepak was very assured in delivering a well structured pitch which showcased the great clients Latest Free Stuff has already acquired. Deepak fielded a difficult question about achieving return on investment for his clients comprehensively.

Great ideas and great pitches weren’t enough for Dean, Deepak or Ben as the judges put more established businesses into the final pitching round. The Pitch 2014 was eventually won by PropertECO after a passionate, hard-hitting pitch from Rebecca Coates about the dangers of Radon.



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I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence from an early age to pursue their own creative business ideas and ventures. 

James Caan, CBE - entrepreneur and former Dragon

“The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!”


“I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.”

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