Clever Tykes Co-founders make Forbes list!

We’ve got some exciting news from Clever Tykes HQ! Co-founders Ben and Jodie Cook have made this year’s Forbes 30 Under 30 list of social entrepreneurs in Europe. From thousands of nominations, just 30 of the continent’s most influential entrepreneurs were chosen for the prestigious list.

Late 2016 saw Clever Tykes secure support from Lloyds Banking Group, ensuring each primary school in the UK received a copy of the Clever Tykes series and access to online resources. This January, over 23,500 sets of books were delivered into schools, catching the eye of the Forbes judges and winning inclusion in the 2017 list.

Clever Tykes in Forbes. Ben and Jodie Cook make the 30 under 30 list.

The Cooks join fellow Brummie (and King Edward VI Five Ways alumnus!) Anisa Haghdadi on the list, flying the flag for the city across Europe.

Read more about the list here.


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I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence from an early age to pursue their own creative business ideas and ventures. 

James Caan, CBE - entrepreneur and former Dragon

“The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!”


“I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.”

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