December 2017 update

December 2017 update

Overall, 2017 has been a fantastic year for Clever Tykes, with the storybooks being gifted to all UK primary schools in January, then schools all around the world incorporating the books and resources into their teaching. We plan to expand our reach further in 2018 – watch this space!

(P.s. you can see the journey up to that point in our snakes and ladders blog).

In December we sent an update to our mailing list of some recent exciting things that had happened. Here they all are for you to see:


Letter from Clarence House! “Her Royal Highness is always delighted to hear from those that share our love of reading and passion for encouraging children’s literacy. The Duchess wishes you all the best for the fourth book in the series.”

The storybooks have recently been stocked in Blackwells bookshop in Oxford, which is their founding shop – open since 1879!

Pop by if you’re in the area!

Clever Tykes co-founder Jodie’s TEDx talk, Creating useful people, hit 18,000 views, and led to an invitation to give the keynote speech at the NACUE conference.

Letter from Andy Burnham, Mayor of Manchester:

“You are absolutely right about the importance of enterprise education and the need for young people to understand the benefits of enterprise.”

We won ‘Entrepreneurs Champion’ at the Great British Entrepreneur Awards, as an example of entrepreneurs creating more entrepreneurs.

More about that here.


Spotted! On the bookshelves at Little Green Frog, a children’s soft play cafe in Lichfield.
The cafe even has its own quiet corner for storytime!

Check out the new printable activity packs ready to download!

6 activities for each character, including word searches and puzzles, for children ages 6-9.

Some articles we wrote:

Why you won’t find us campaigning to put enterprise on the primary curriculum

Children are showing the kind of entrepreneurial spirit we mustn’t ignore.

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I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence from an early age to pursue their own creative business ideas and ventures. 

James Caan, CBE - entrepreneur and former Dragon

“The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!”


“I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.”

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