Clever Tykes in Style Birmingham

This month, Clever Tykes founders Ben and Jodie Cook were featured in Style Birmingham magazine discussing their journey with the project. Style Birmingham is one of the city’s most prominent magazines keeping locals up to speed with news, reviews and comment on all things trending in Birmingham.


The magazine is keen to keep readers up to speed with Birmingham’s success stories and showcased Clever Tykes and its founders in the latest issue (issue 46). The interview explored the the original idea for storybooks promoting enterprise and the motivation for starting the business. You can read the full article in the image below or get hold of a hard copy!


Style Birmingham features Clever Tykes


Ben and Jodie Cook in Style Birmingham magazine


The full digital version of Style Birmingham magazine’s issue 46 can be found here.

Read more about Clever Tykes’ story here and check out our other press features.


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I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence from an early age to pursue their own creative business ideas and ventures. 

James Caan, CBE - entrepreneur and former Dragon

“The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!”


“I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.”

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