Positive entrepreneurial role models

Change-it Cho

Say hello to Change-it Cho, the star of the third book in the Clever Tykes series! Cho is a passionate social entrepreneur and makes for a brilliant positive entrepreneurial role model who we’re sure you’ll love and will inspire your...


Every child needs a PERM…

Hang on just a minute, a perm?! No, not a perm; a P.E.R.M – a positive entrepreneurial role model. We thought we’d do some research and see if Google could find us any positive entrepreneurial role models. Not sure what we’re on...


Walk-It Willow

Walk-it Willow is the first books in the Clever Tykes series and she was the first character to inspire children with her story. Willow loves dogs, especially her big, shaggy dog, Stomp.  Stomp is a real handful but Willow has learnt exactly how...


I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence from an early age to pursue their own creative business ideas and ventures. 

James Caan, CBE - entrepreneur and former Dragon

“The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!”


“I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.”

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