New book launch video with Daniel Priestley

I’m super excited to announce the launch of a brand new book!

How to raise entrepreneurial kids has been written with Daniel Priestley, a friend and co-author whose work I admire.

The book contains stories from both our childhoods as well as those of 200+ entrepreneurs and parents. I’m so excited for you to read it and I think it’s going to change the world!

The book will be available in autumn. Ahead of that, we recorded this interview in which we discuss the book and the inspiration behind it.

Find out as soon as it’s available by visiting clevertykes.com/book

Watch the video here:

 

If you prefer, you can read the transcript of the conversation instead!

How to raise entrepreneurial kids – Jodie Cook & Daniel Priestley discuss the book.

Jodie Cook

Hello and welcome to the Clever Tykes podcast, creating useful people. I’m Jodie Cook and this episode is to launch a brand new book. This book is a collaboration with Daniel Priestley who is a friend, an entrepreneur and author whose work I have admired for a very long time! The book will be called “How to raise entrepreneurial kids”, it’s going to be published with Rethink Press and available in autumn of this year. This episode is Daniel and I talking about the inspiration behind the book, why it’s a topic so important to both of us, as well as insights on what you can expect from the book. I’m so excited for it to be published, and I hope you will be too! So here is the episode.

Daniel Priestley

So we’re gonna have a conversation today. Jodie and myself are co-authoring a book. I have a background writing four entrepreneurial books about the entrepreneur journey. I run a business accelerator that’s worked with about 3000 entrepreneurs. Jodie has an amazing background, building a business from a very young age in social media, and also building a resource kit, Clever Tykes, for parents and for kids. Both of us share a passion for the idea of entrepreneurial kids, so we wanted to get together and write a book and collaborate with other parents and share their stories and find out whether there actually is a way to raise entrepreneurs and whether you can start out with a happy bright spark of a kid and infuse them with a few entrepreneurial ideas to broaden their opportunities in life. So, both Jodie and I share that passion, and today we’re going to have a chat about what’s going to go into the book and what the book is about. So Jodie I’m just gonna throw straight to you.

Jodie Cook

So I started a business when I was 22. I started a business because I felt like I absolutely wanted to and also it didn’t feel like a risk to. It just felt like the normal thing to do. And when that happened, I remember thinking, why aren’t my friends doing this? Why am I the only one? And really starting to become fascinated as to why I was able to and why other people weren’t thinking about doing that. And what I realized, at that point, is that so much of it came down to role models and my being raised to be entrepreneurial, by accident. When I was younger, there were little things, like when we went on a family trip, I would just pack my own suitcase. It was like, “we’re going on a trip, go get your suitcase. Go pack it!” and I did. So that taught me independence, how to plan, and loads of other things.

Daniel Priestley

How old were you when you were packing your own suitcase?

Jodie Cook

Probably like five or six!

Daniel Priestley

I see! So being given a responsibility, and having that feeling of “oh wow, this is an important thing”. I personally can relate to that. My parents both instilled responsibility in me early on, they let me do things like run garage sales and I also ended up starting a business at 22. So there must be something in the water! If you give someone entrepreneurial ideas, then obviously it comes out at 22. So, are your parents entrepreneurs?

Jodie Cook

My mum has been self employed for about 20 years. My dad was in car sales. He introduced me to his work at different stages. So first it was first it was like, “I sell cars” and then it was “I teach other people to sell cars” and then it was “I turn around dealerships” and it was all very age appropriate information. I think I probably learned the funny side of sales through my dad.

Daniel Priestley

Did you ever get thrown onto the lot to talk to people?

Jodie Cook

We did go into work with him but we didn’t do the actual speaking to people. I definitely picked up a lot just from hearing the stories. Another thing that my parents got me to do from a very early age, which I just thought was normal, was if I had a dentist appointment or a doctor’s appointment, I would just call up myself and make the appointment. I just didn’t realize it was anything different from normal, until I started talking to other people about it. It turns out there are some people even probably my age now whose parents still book their doctor and dentist appointments for them!

Daniel Priestley

So those are awesome things and they certainly give people a sense of responsibility and ownership, but they’re not necessarily entrepreneurial. Packing a suitcase, or booking a dentist appointment, even though they’re really cool things. So how are we defining entrepreneur versus entrepreneurial? Because we both talked about the idea that there’s a difference between being an entrepreneurial kid versus being a kid entrepreneur. Both of us didn’t like the idea of being a kid entrepreneur, but entrepreneurial kid has a very different definition. So how do you think about the difference?

Jodie Cook

I agree that an entrepreneurial kid definitely doesn’t need to be a kid that starts a business. For me it’s about positivity, creativity, being resourceful, and being resilient. But I think actually, it all comes down to choice and someone’s belief in themselves to assess a situation and make a choice. Then that means that they can go and start their own business wherever they want. That choice comes in useful at every single stage of someone’s journey. So it might be that rather than picking the GCSE subjects that all their mates are picking they actually decide for themselves and they go “well, do I want to go to university or college or do I want to decide for myself?”. If someone gets practice doing that throughout their whole lifetime, by the time they start to decide what they want to do for business or for job, they are very much in the driving seat, asking “what do I want?”, and making it a success. I think it would set them up so much better to do that if they were raised in that way.

Daniel Priestley

So I think what we both talked about was this idea that entrepreneurial characteristics and traits are a really positive thing without the pressure to start a business if you don’t feel ready. So it would be normal that an entrepreneurial kid would have entrepreneurial tendencies and then maybe start a business later in life, or work in a fast growth entrepreneurial business later in life, or at least have that option. We’re really not saying in the book that you should encourage kids or put pressure on kids to start businesses. In many cases that’s too much pressure for a little kid to have, but they can do entrepreneurial things.

So, you write for Forbes, and this kind of started as a blog post, how to raise entrepreneurial kids?

Jodie Cook

Yes! It was so interesting. I sent a #journorequest out to try and get some responses. I asked two questions. One was: “how are you raising entrepreneurial kids?” And two was, “how were you raised to be entrepreneurial?”. I thought I might get a few responses that I could turn into an article, and I actually got over 500. So I was reading through and they were such incredible stories. That’s when I thought, we need to put these all together. There were trends coming through in the stories. So that’s when I decided that we needed to turn this into a book and that’s when I rang you and said, “I think we’re onto something here!”.

This book isn’t about you and me telling people how to raise people, this is about sharing lots of knowledge and expertise and giving people ideas they can test out.

Daniel Priestley

Yes, it’s about hearing from other parents and hearing what other people are doing and how it’s working and lots and lots of stories to read and absorb. But with that said, we’ve wrapped a bit of a framework around it. So the framework that we talked about is four, kind of pillars of raising an entrepreneurial kid.

So we’ve got the mindset. So the kind of mindset shifts that you can you can put into entrepreneurial kids. Like the mindset of packing your own suitcase, the mindset of booking your own appointments, the mindset of selling something that you know you’re not using anymore. The other one we talked about was mentors. So, giving kids exposure to entrepreneurs. The parents might not be entrepreneurs or the person who’s actually trying to raise an entrepreneurial kid might not be an entrepreneur, but it also opens them up just to have exposure to maybe a friend or an uncle or someone who is running their own business so that they at least have that in their mind.

One thing that kind of shocks me is that my experience with a lot of adults, is that they think that, like, the only job opportunities are large companies or government, like NHS or the military or the police services, or that you would work for HSBC Bank, and that those are the only options. But there are 5.7 million little businesses out there that you could work for. And then you could go start your own if you wanted to as well, so a lot of kids don’t have any exposure to people who actually run their own business.

Jodie Cook

Exactly. Because children can only aspire to be what they know exists.

Daniel Priestley

Yeah. Yeah, exactly. Of course. Can you think of any stories that came through on the 500 that relate to entrepreneur mindset, or entrepreneur mentor?

Jodie Cook

One of the ones that always stands out in my head, is parents who repeatedly told their kids that “you can be absolutely anything you want to be”. And it sounds really fluffy but if someone actually grows up believing “wow I could be anything” and “why wouldn’t I be?”. Because someone’s got to be president, someone’s got to be the prime minister, someone’s got to be Richard Branson. So why couldn’t it be me?! And getting someone to think like this.

Daniel Priestley

Yeah, especially at that age, it’s about opening opportunities not closing them down. My five and a half year old has a really clear plan as to what he wants to be. As a teenager, he wants to be a bell ringer. So he wants to be the person who’s responsible for ringing the bells at church. Not because he’s particularly into church but he loves the sound of the bells, and he wants to become a bell ringer, so he if you ask him what he wants to be the first thing he says, I want to be a teenage bell ringer. And then the second thing he wants to be is a volcano scientist but only when he’s an adult. So he’s got his career path mapped out to be a teenage bell ringer followed by a volcano scientist.

Jodie Cook

And so many kids will say professions that they know exists, like princess or teacher. In the research for my children’s storybooks, Clever Tykes, we actually looked into who the entrepreneurial role models were that come up in the media, and nearly all entrepreneurs and business people are always portrayed really negatively. So you’ve got Mr Burns from the Simpsons. Matilda’s dodgy car dealer dad, you’ve got Scrooge you’ve got all these horrible business people role models. Even Lord business from The Lego Movie!

But most of the professions that you see in the media are trades, so you’ve got Fireman Sam, Postman Pat, Bob the Builder. Any time a business person is portrayed in the media, they’re like, greedy and mean and horrible, and you think – kids aren’t going to aspire to be like that.

Daniel Priestley

It’s really ridiculous! You’re right, it’s not really portraying entrepreneurs, who are often massively into serving other people, looking out for them, and solving problems. And all that entrepreneurs do: hiring people, creating jobs, they often live very much in the community. But yeah, there’s very few characters in fiction that do this. So did you find any good mentors?

Jodie Cook

No, that’s why we wrote them. That’s why we wrote them into storybooks because we wanted to introduce kids to these positive resourceful characters who they can look to emulate because we didn’t find any.

Daniel Priestley

Yep. Even still, when older teenagers think of entrepreneurs, it’s the same names that always get trotted out. It’s always Branson, Oprah, Dyson, you know. It’s the same names that come out again and again and again. And, you know, Anita Roddick – amazing entrepreneur, but we’ve had plenty of other amazing entrepreneurs since.

Jodie Cook

I think the more that you champion them and the more people know lots of them, the more accessible it feels, and the more that you believe that it could be a path for yourself. Something that you actually said to me, in the first conversation we had about this book, was when you were saying how you describe what you do for work to your kids, and how you were very careful to be like “work is where I go and I get to create stuff and I meet people…” and, and it’s all very, “I get to” instead of “I have to”.

Daniel Priestley

I’ve been really disciplined, I noticed that a lot of people say “sorry guys I have to go to work, I can’t do this thing that I want to do because I have to go to work”. And if you say that 100 times across the course of a year of kids growing up, essentially work becomes this really negative thing that you don’t want to do. Whereas I’ve always said to my kids. “Oh I get to go to work today” and then also they ask what work is, and I say, “well you know how much fun you have at big school and you meet people and you create things?” I said, “Well, at my work, I create things, I meet people, I do talking and sometimes there’s music.” I make stuff up, of course, it’s not that interesting! But what I do, is to my son, I create this idea that work is creating and meeting and having fun. And, yeah, all these things that sound really fun.

Jodie Cook

So it’s a choice as well. You’re putting it out there as a choice you make.

Daniel Priestley

Yeah. And he started asking questions like “how do you make money?”, and I’ve said, “well, there’s lots of ways to make money, there’s all sorts of money opportunities everywhere. There’s lots of money out there. There’s never been more money around. Sometimes there’s money just lying around the house sometimes, you might find some in the back of the couch, if you get lucky! So you can do a job for mummy, but you could also make something and create something and if I wanted to give you some money for a book or a picture that you created then I might buy it for you. So if you want to create a beautiful picture for me then I could buy it for a pound and then you could give it to me and then it’s mine and then I’ll give you the money.”

And he’s like “Really, I can just create something?” and I’m like, “yeah, you can!”. I’m trying to give him lots of ideas and options as to how this thing called money gets made, and it’s not always chores and doing the bins and cleaning the gutters and these horrible things. That’s one way it could be made, but there’s all these other ways to create money as well.

And when he talks about what is money I say “it’s like a game, it’s just a fun way to keep score. Like when you have lots of money going around it means you’re having a good time playing the game. There’s just a game that adults play called money game.”

Jodie Cook

And that’s interesting as well because one of the sections of the book is about attitudes to money, and that it’s instilled in you and then someone might carry that attitude with them forever. Lots of people act with money how their parents acted with money and their parents before that.

Daniel Priestley

But they never question! This whole idea that money is the root of all evil… it’s like “cool, but it isn’t really, because there are people without money who can be evil and there are people with money can be evil”. There are people with lots of money who can do amazing things. So some people heard that growing up and then they decided that they would believe that as well.

There’s this fun story that I heard once. A daughter is baking a square cake with her mother. And when it comes out of the oven, the mother cuts the four corners of cake off. And then she puts it on the bench to cool and the daughter says, “why do you cut corners off the cake”. And she said, “well, that’s what you do when it comes out of the oven, you cut the corners off the cake.” And she says, “well, I don’t understand why”. And she goes, “that’s how my mother taught me how to do”. And she said, “okay, well go talk to grandma”, she said “grandma, why do you cut corners off the cake when they come out of the oven? Mum said she learned it from you.” So the grandma thought about it and she went, “oh, that’s because I had a square baking tin, but I had a circular cake tin that I had to put in the when I put the cake away. So I would cut the corners off so it fit inside the circular tin”.

And it’s this weird little thing that happened years ago, that 20, 30, 40 years later, this woman was still cutting the corners off the cake, and she never asked why. And it’s the same, with some of these beliefs that people carry that were legitimate beliefs during the Great Depression, or in the war, or something like that. Or in a time where everyone worked in a big factory. But actually, in a time where everyone has the means of production in their phone, and can create a business pretty much with an idea and a laptop, then it’s updated software that we can get in our head.

Jodie Cook

Yeah, different roles to play by.

Daniel Priestley

Yep. So we’ve got mindset and we’ve got mentors, and the other two are entrepreneurial skills, and actually finally entrepreneurial opportunities. So what are some of the entrepreneurs skills that we’ve seen amongst the 500. Let’s start with you, what are some of the entrepreneur skills that you. You got taught as a kid, selling, did you, did you have to sell anything.

Jodie Cook

My dad was really obvious about when he was teaching us selling techniques. So it would be “do you want to clean your bedroom or your sister’s room?” and he’d just be nodding away, as if to imply that we had to pick one of those!

Daniel Priestley

Ah, the double positive close.

Jodie Cook

And I remember when I was younger, I really wanted a dog, and I had to put a PowerPoint presentation together on whether I could get a dog. It included things like who was going to walk it, who was going to feed it, absolutely everything! In the end, I never got a dog, my pitch wasn’t good enough.

Daniel Priestley

Proper Dragon’s Den style!

Jodie Cook

I think my pitch wasn’t good enough because I didn’t really believe it, whereas my cousin put together a really good pitch and she got a dog. And the main thing that sold it for her was that she put together a dog walking rota, but then she went to uni, and now her parents have to walk the dog and she doesn’t!

Daniel Priestley

Look how much you paid attention!

Jodie Cook

Yeah, and she wouldn’t have put that in the pitch.

Daniel Priestley

She’s developed an exit strategy from a dog!

Jodie Cook

Do you remember any entrepreneurial skills you were taught?

Daniel Priestley

I think the coolest thing that ever happened for me was that we had this house fire. It was a small house fire, the kitchen caught fire and the curtains went up. When it got put out a whole bunch of stuff was damaged, and they were going to throw it away because it was covered by insurance. But I had the opportunity, at 10 years old, to sell this stuff. To clean it up, and to put together a little yard sale. So I got really into this. I made flyers and I put them up in the off-license and I put a little one line ad in the newspaper in the classified section. I put so much effort into promoting the yard sale, and it dawned on me that I didn’t actually have all that much stuff to sell.

So the day before, I went around to all the neighbours, and said, “Would you like to put things in my garden? We’ve done all the advertising and everyone’s coming, and I’ll keep note of it in my book. And then when we sell it, I get half and you get half.”

And I did 50/50 joint venture consignment deals with my local neighbourhood. And I ended up making $300, which was enough for a BMX bike, a Sega Master System, and a couple of games. And I had turned a horrible event that happened, the fire, the kitchen, and here I was making money, so I’ve turned something negative into a positive. A year later I ran another one. I didn’t have very much stuff, but I did almost all of it through joint ventures with the neighbours. So I did that a couple of times and it was really cool.

I was also involved in the committee to put on the nightclub parties. So, school would have the basketball hall, and we would put on this kind of blue light it was called a blue light disco, but the kids had to have a committee to promote it and you had to make sure people will be there and book a DJ and all that. I really loved this. This was a highlight of my year being part of organizing a nightclub. And then you had to organize the bags and people had to get a ticket and then to check their bag in and all that, so we organized all these components, and pretty much that that kind of started when I was around 10 to 13. I was selling stuff and organizing stuff. That’s what I loved the most. I really enjoyed that way more than any of the actual school subjects.

Jodie Cook

One of the dads in the book is all about his kids noticing opportunities. So there’s one story I remember, where whenever this dad drives his kids around he’ll point to empty spaces and he’ll say, “tell me what business could go there” and then he’ll get them to get them to tell him. And if they come up with a silly idea he’ll say, “come on tell me more…!” And together they came up with business plans for a business that could go in a field next to the motorway because they just had that conversation.

Daniel Priestley

Yeah, that’s cool. That’s actually one of the things my dad did when I was a little kid. We would listen to marketing tapes in the car. And I remember there was this marketing tape called having a ‘call-to-action’ in your marketing. You have to have a ‘call-to-action’. And then, dad was saying to me, “Have a look at that sign. Does that sign have a call-to-action?” “No it doesn’t.” “What about that one?” “That says call 801 23456, it does have a call to action!” and we would analyze some of the marketing, and have a look at different ads and we checked to see if they had calls to action or not.

Jodie Cook

Yeah, and kids have great ideas about that kind of stuff as well!

Daniel Priestley

Yeah, totally, because they’re not limited by what they’ve been told is normal or possible. They come up with all sorts of cool stuff.

Jodie Cook

There’s something else just on that as well which is asking the question, “why are we waiting in line?”, and how that starts a discussion around supply and demand and what the shop could do to stop people waiting in the queue, and why so many people are there – because they want to buy what’s on offer. So even just that question can spark interest.

Daniel Priestley

Yeah, genius. One of the fun ones that I did, was at about 14 years old my dad got me a little journal notepad. And he said, “I want you to go through all the businesses for sale and cut out the ones that you would one day love to own, and then they could be your business. So cut them out and put them into the notebook and say why you want to own that business.” So it’s like, “I want to own this nightclub because that would be really cool” or “I’d like to own this coffee shop” or “I’d like to own this pet business”. So I went through all the businesses for sale in magazines and cut out the ones that I thought I’d like to own one day.

Jodie Cook

I just love the thought of businesses being a game, because then it goes back to what you said earlier that even in the future, you can think, “It’s a game as well, we’re just cutting things out of magazines and playing businesses”. But the earlier you start, the earlier you get into that mindset that it’s a fun thing to do.

Daniel Priestley

Yeah, exactly. So then comes entrepreneurial opportunities. So the four pillars: the mindset, the mentor, the skills, the opportunities. So opportunities is actually where you put forward an entrepreneurial opportunity to step up to the plate. So things like actual real examples of doing something entrepreneurial. So the family might have some things that are around the house that are no longer being used, maybe small tennis rackets or other things, and list them on Facebook or eBay and manage that process of selling something online. So some of the entrepreneurial opportunities, what are some of the ones that spring to mind.

Jodie Cook

One that I love is a dad who has been teaching his son how to do something with microchips, kind of coding them up so they are useful to buyers. And then he’s been helping his son to list them on eBay. They sell for about £5 on eBay but he’s his son has decided that he wants to make £10 each one. So he’s listed them at £10, and none have sold, because they’re twice as expensive! But the dad is letting him make his own mistakes.

So soon they’ll have the conversation, “Well why haven’t they sold?” But I really like the idea of not only introducing them to the opportunity, but also just letting them make their own mistakes and letting them learn from them, because it’s a risk-free environment so it doesn’t matter.

Daniel Priestley

Really, really nice. One of the ones I saw a kid who buys these vintage cameras on their own. He then buys a lens and a leather case, cleans it all up, and then sells it as a package. So, component wise they all come in at about £25 for this particular type of thing. But all together as a package it’s £45.

Jodie Cook

Some of the examples, even even probably pre-messing around and starting your business, are things like introducing people to the idea of solving a problem, to develop their problem solving mindset.

A lot of the people who submitted stories have been involving their kids in their work in some way. It might be a really small way of solving some problem, or saying “this is something I’m thinking about doing today, what do you think I should do?” And they don’t even need to start their own business, it’s just about having that discussion and their parents being open to their ideas.

Daniel Priestley

Someone I was talking to doesn’t tell his kids that they get paid per hour or per task to clean the pool. But every single day he checks the pool to see that it has no leaves in it. And then at the end of the week if he’s checked it every single day and there’s no leaves, then the kids get £5, for there being no leaves in the pool. It doesn’t matter how they do it or who does it or how often they do it, they are paid for maintaining a particular standard. What he’s trying to teach them, because he’s an entrepreneur, is that it’s actually not the work that is valuable. It’s the outcome. With this method, it’s not “I paid you £2 to clean the pool”. Instead, you earn when there’s nothing in it. If I pay you £5 to keep the pool clean, then you’ll check it every day and it might only need a very quick little clean, but it’s this idea that you’re maintaining a high standard.

Jodie Cook

I like that. Because I think the concept of pocket money is quite a funny one, because if you pay someone at the same time each month are you conditioning someone to receive a salary? And is that conducive to someone being entrepreneurial? Maybe it’s a good thing, maybe it’s maybe it’s not.

One of the stories I’ve just remembered is someone called Graham. Graham is an author, and he’s owns a productivity business. When he was younger, he started washing cars in his neighbourhood with a friend. Then he realized pretty quickly that if he just did it faster, he could wash loads more cars and get paid more each day. But when he went to get the money, if he was too fast his customer would say, “my car cannot possibly be clean, because you haven’t taken long enough!”. So Graham learned as a teenager, that he should wash all the cars as fast as he wanted to and then collect all the money at the end of the day so they had no concept of how long it would take.

Daniel Priestley

Brilliant. So, the key idea with the book is sharing lots of stories. It’s parents sharing and we’ve wrapped a framework around it, with the mindset the mentors, the skills and opportunities. It’s all with the outcome of creating entrepreneurial kids.

I’m looking forward to sharing this with the world and getting people to read the stories and create their own story!

Jodie Cook

It’s going to be amazing! It’s so accessible as well. I think there is an idea in there for everyone. Even if someone is super switched on with this stuff, I think that there will be some things that just make them go, “yeah let’s try that.”

Daniel Priestley

“It’s all about fun, really. It’s all about having fun and having new discussions and working out new ways of doing it. That’s the difference between an entrepreneur kid and a kid entrepreneur. A kid entrepreneur’s probably gonna feel too much pressure and that’s not going to be so fun, but an entrepreneurial kid is just gonna say that it’s all a game and it’s good fun and they’re learning skills and getting exposed to different ideas.

So I love that it’s all about having fun and raising some entrepreneurial kids because, goodness me, it’s probably never been so important to have entrepreneurial kids. The grander scheme of the world that these kids are going to go into involves so many jobs being done by technology. Anything that’s kind of functional or repeatable will either be done by tech or it will be outsourced somewhere else. So you really have to have kids that are raised with the mindset of creating opportunities and spotting opportunities and finding things that need to be done. And that money is a game, and that it’s not necessarily hard work that pays the bills, it’s creativity and innovation and ideas and connecting people; that’s where it’s at.

Jodie Cook

Because I think there will be fewer people that are able to guide them in that way. So I started a social media agency at 22 but I went to see my careers advisor at 16, and the job of a social media manager didn’t even exist at that point. That was only 10 years ago, so in another 10 years the gap will be even shorter, so someone just needs to be able to look the opportunities themselves.

Daniel Priestley

Yeah, exactly. It is kind of funny that, where I grew up, it was essentially everyone was put into a trade. Pest control or a builder or a sparky or plumber. Those were basically the jobs that you were allowed to think about, because I grew up in a beachside community that was basically tourism and hospitality and construction, and that was kind of it. So, “oh yeah I’m going to move to London and start an entrepreneur accelerator and expand around the world globally and write books.” That was not an option!

Jodie Cook

Yeah! If you’d have said that to your careers advisor they probably would have kicked you out and said no you’re too silly.

Daniel Priestley

Yeah, I always got criticized for being too talkative, and just making stuff up and creating stuff on the spot. But actually, that’s how I make my money right now. So it turns out it wasn’t so bad! But, I’m really looking forward to this. I’m looking forward to seeing people’s reaction to it.

Jodie Cook

We’re still definitely inviting stories as well, we’re still open to hearing them, and maybe they’ll be a book two, who knows! But the more stories we have the more we can put this all together, and the more that we can share these messages out there even further.

Daniel Priestley

And more than anything I’m just really thrilled that you rang me and said can I be involved! As a father of three kids under six, it’s a topic that is so dear to my heart, I’m really passionate about this. So yeah, it’s gonna be great. Awesome, thanks Jodie!

Jodie Cook

Thank you!

 

For more about the book, visit this page.