Read all about it

Some of the articles Clever Tykes has featured in:

City entrepreneurs launch business books aimed at children – article in the Birmingham Post

Clever Tykes co-founder takes books to visit Lord Young at 10 Downing Street

Growth Britain initiative, Clever Tykes one of their favourite ideas to grow Britain!

Government uses Brum books to promote enterprise – article on the Birmingham Chambers of Commerce site.

Inclusion in Lord Young’s (advisor to the prime minister on enterprise) report on enterprise education, entitled ‘enterprise for all’ (page 24 and 25)

Jodie talks Clever Tykes in a Passion Pod:

Screenshot 2016-10-04 12.25.42

Teaching children entrepreneurship will drive economic growth – article featured in The Information Daily

Five Midland businesses make Lloyds Bank Enterprise Awards shortlist – Birmingham Post 

Co-founder Ben Cook featured in Elite Business magazine’s watercooler moment

Regional books designed to inspire enterprise hit shelves of Harrods – Midlands Business News

Co-founder Ben Cook quoted by the Financial Educators Council about how real-life context helps children grasp money concepts.

Ben Cook’s thoughts on whether you can learn to be an entrepreneur on CEO Blog Nation (see number 12!).

Birmingham entrepreneurs write their own success – BQ Live

Founders Ben and Jodie Cook discuss the Clever Tykes books in Style Birmingham Magazine

Style Birmingham magazine


Coverage from our national deal to put books into primary schools across the UK:

Co-founder Ben in Birmingham Living Magazine:

ctw clever tykes


School deal for Birmingham Entrepreneurs’ children’s books – Birmingham Post article.

A blog on Enterprise Nation: From Start-Up Saturday to 23,000 primary schools.

Birmingham entrepreneurs land deal to put enterprise books into all UK primary schools – Midlands Business News.

Business role models with a great story to tell – The Business Desk.

Free books for schools! Clever Tykes makes the front page of HEM Life and page 12 here.

Clever Tykes: the art of storytelling. Article in Independent Birmingham, by their founder Joe.

More national news in:

Exeter Daily‘s piece about schools receiving books in the south-west.

Lloyds Banking Group helps inspire coding with Code-it Cody as part of their Helping Britain Prosper Plan. A piece in Finextra.

More on this from bobsguide.

Jodie Cook on Wikipedia.


In Forbes

Co-founders Ben and Jodie Cook are listed in Forbes Europe’s 30 Under 30 social entrepreneurs. More here.

Birmingham Posts’s coverage here.

Birmingham Business News’s article.

Clever Tykes in Forbes. Ben and Jodie Cook make the 30 under 30 list.

If you would like to feature Clever Tykes in your publication or get the team’s thoughts on enterprise education, use the contact page to get in touch.


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I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence from an early age to pursue their own creative business ideas and ventures. 

James Caan, CBE - entrepreneur and former Dragon

“The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!”


“I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.”

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