Introduction video

Meet the Clever Tykes characters! In this video, you’ll be introduced to the four Clever Tykes characters and hear a little about their stories.


We’d like to extend our gratitude to those who have helped us in putting this introduction together:

Our wonderful illustrator and animator Sam Moore,

Callum McCormick for the perfect voice over, and

The Snapes for writing and recording the original clever Tykes jingle!


Next steps

If you’d like to know more about us or would like to explore opportunities, drop us a note on the contact page.


I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence from an early age to pursue their own creative business ideas and ventures. 

James Caan, CBE - entrepreneur and former Dragon

“The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!”


“I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.”

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