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30 Jun “Enterprise for All’ – Lord Young’s report on enterprise education

Posted at 17:18h in Blog by

We are very pleased to announce that Clever Tykes has been featured in Lord Young’s report ‘Enterprise for All’, as a recommendation to primary schools! Clever Tykes features as a case study in the Prime Minister’s enterprise advisor’s report and we’re hoping that schools take heed of his wise words.

The relevance of enterprise in education

You can view the full Enterprise for All report here, and this is our page:

Enterprise for all. Enterprise education in primary schools



  • I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence to pursue their own creative business ideas.

    James Caan, CBE - entrepreneur and former Dragon

  • The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!

    Lorraine Allman, Author and Founder of Enterprising Child

  • I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.

    Naomi Richards, The Kids Coach, parent and life coach for children