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15 May Four principles to follow

Posted at 12:07h in Blog by
Noel Farrelly from Tilney Group describes the principles he follows in raising his children.

“I have raised my children repeating four specific principles, which they know by heart. I have lived by them and have encouraged them to also. They are: 

  • Turn up on time
  • Say please and thank you
  • Do what you say you will
  • Finish what you start
Very few people do all four all of the time.”

Which rules do you repeat often and live by always? Let us know by submitting your story here.



  • I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence to pursue their own creative business ideas.

    James Caan, CBE - entrepreneur and former Dragon

  • The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!

    Lorraine Allman, Author and Founder of Enterprising Child

  • I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.

    Naomi Richards, The Kids Coach, parent and life coach for children