World Book Day – 2nd March 2017

World Book Day – 2nd March 2017

World Book Day isn’t just about celebrating your favourite book, it’s about celebrating authors, specific characters, and most importantly, reading!

Every year schools from over 100 countries across the globe celebrate literature in one of the most fun and dynamic ways possible – they dress up as their favourite book characters.

It’s very easy for teachers and parents to get into a rut of dressing themselves and their kids up as the same character year after year. We don’t blame you, coming up with a fun costume that people will recognise can be tough!

Therefore, this year, Clever Tykes wants to make it easy for you to dress up as an awesome new book character. Our set of storybooks were delivered to all UK primary schools in January of this year and we’d love to see as many people dressing up as our characters and inspiring creativity, positivity and resourcefulness as possible!

Clever Tykes books covers

Take a look at our lists below to see just how quick and simple it is for you to become one of our storybook characters. Some of the costume items you may already have, but we’ve added links to them just in case.


Walk-it Willow 

Willow is a strong, fun, animal-loving person, who realises that she can turn her love for dog walking into a way of earning money and helping people at the same time.


Everything you’ll need to become Walk-it Willow for World Book Day:


Code-it Cody

Cody is a smart, curious and hard-working young man who works alongside his classmates to improve their coding skills for the Computer Club competition.


Everything you’ll need to become Code-it Cody for World Book Day:


Change-it Cho

Cho is a feisty character who’s always been encouraged to eat healthily by her parents and therefore wants to raise awareness about this important subject.

Clever Tykes characters for World Book Day

Everything you’ll need to become Change-it Cho for World Book Day:


If you decide to dress up as one of our characters, be sure to take a photo and send it to us!


  • Rebecca Dixon Posted 23rd February 2017 1:06 pm

    Fantastic! 40+ and blonde, but I’m going as Change-it Cho! Great resources, many thanks (and thanks for sourcing costume bits, too!)

  • Ben Cook
    Ben Cook Posted 27th February 2017 12:15 pm

    Thanks Rebecca, we’d love to see some pictures!

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I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence from an early age to pursue their own creative business ideas and ventures. 

James Caan, CBE - entrepreneur and former Dragon

“The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!”


“I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.”

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