Every child needs a PERM…

Hang on just a minute, a perm?!

No, not a perm; a P.E.R.M – a positive entrepreneurial role model.

We thought we’d do some research and see if Google could find us any positive entrepreneurial role models. Not sure what we’re on about? Read our page on entrepreneurial role models.

We Googled the exact phrase “positive entrepreneurial role models” How many results? Around 2000 in the whole Googleverse. This drops to just 4 for “positive entrepreneurial role model”. Remember that this is the same Googleverse that provides us with well over 300,000 results for the exact phrase “Miley Cyrus is a good role model”. You can be the judge of that one.

Miley Cyrus is a bad role model

Worryingly, there are exactly 0 (zero) results for the exact phrase search “positive entrepreneurial role models for kids” and “… children”. The 12 million “results”, seen below, are the results Google has found using only some of the words; it panicked because the exact phrase does not exist anywhere – yes, it effectively breaks Google.

positive entrepreneurial role models for kidsWe’re not surprised. As a society we’re not very good at providing positive entrepreneurial role models for kids. Most children’s views of business are provided by what they see on TV; shows like Dragons’ Den and the Apprentice. Both of which have come under scrutiny recently for confusing people and, particularly, children about business behaviour and entrepreneurship. Again, we won’t tell you whether they provide bad or good entrepreneurial role models for children – you can decide that.

If you’re looking to give your child a PERM, check out our store and get in touch if you’re a school interested in giving all of your class a PERM.

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I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence from an early age to pursue their own creative business ideas and ventures. 

James Caan, CBE - entrepreneur and former Dragon

“The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!”


“I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.”

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