Author page: Clever Tykes

Snakes & Ladders

“The course of true love never did run smooth”, and the same can be said for children’s storybooks! Since dreaming up the idea of Clever Tykes over four years ago, we have worked with some amazing people who have made...


Meet Lee, father of two

Clever Tykes actually met Lee at a Mumpreneur event – Lee is a Dadpreneur(?) but was in attendance with wife Sarah! Together they founded Bedouin Nights a “glamping” business based in Cornwall. They’re the proud owners of...


Meet John Moore, parent

John Moore is an entrepreneurial accountant who has been an associate of Clever Tykes since its inception. John has four children and answered our Clever Tykes ambassador questions.   Tell us about you: I am an entrepreneurial accountant...


I am a huge advocate of the entrepreneurial messages and characteristics that you are driving. I think it is a fantastic idea to instil the idea of entrepreneurship into children from a young age. This is a great way to open children up to the idea of not always following conventional paths and giving them the belief and confidence from an early age to pursue their own creative business ideas and ventures. 

James Caan, CBE - entrepreneur and former Dragon

“The Clever Tykes series are such a wonderful way to introduce ‘enterprise’ to children from a young age – I can’t recommend them highly enough, and strongly urge parents to read along with their child as there is no doubt the stories will stimulate lots of questions and interest!”


“I found Walk-it Willow easy to read and full of lovely messages that children can take from it. It touched on taking responsibility, problem solving, admitting mistakes and also the work it takes to run a small business. Willow is entertaining but very human. A lovely story.”

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